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Uncle Sam® Cereal Recommended by Dr. Arthur Agatston’s The South Beach Diet - October 16, 2003

The South Beach Diet, by Arthur Agatston, M.D., recommends Uncle Sam Cereal as a high fiber cereal in meal plans. The South Beach Diet, published by Rodale, has been on the New York Times Bestseller list for nineteen weeks and #1 on the list for the last eight weeks. The book guides people in making more healthful food choices, especially in selecting the right carbohydrates like high fiber whole grains instead of refined flours. In The South Beach Diet, Dr. Agatston recommends Uncle Sam Cereal as a choice for breakfast for two days of his meal plans.

Introduced in 1908, Uncle Sam Cereal is one of the country’s oldest ready to eat cereals. It has been recommended for nearly a century by physicians, dietitians, nutritionist, fitness experts and other healthcare professionals, as well as from friend to friend. Uncle Sam Cereal is a crispy blend of whole grain wheat flakes and flaxseed. It is high in fiber (10g per 55g serving), low in sodium, and has no added sugar.

Uncle Sam Cereal is also approved as Low Glycemic by The Glycemic Research Institute in Washington, D.C. The coveted Seal of Approval from the Institute designates that a food does not overly stimulate blood glucose and insulin and does not stimulate fat-storing enzymes. Dieters and athletes try to avoid High Glycemic foods since they stimulate insulin and fat-storage.

“Over the years, we have heard from our customers who 'discovered' Uncle Sam in their supermarket, or had a friend suggest they try it. We also know that dietitians and physicians recommend it to patients for a variety of reasons,” stated Cynthia Davis, Executive Vice President of U.S. Mills. “It is a healthy alternative to most mass-market cereals that are made from refined flours and have added sugars.”

Recently, two new varieties of Uncle Sam Cereal were introduced. Uncle Sam Cereal with Mixed Berries is the same whole grain wheat flakes and whole flaxseed as the original but with a delicious medley of raspberries, strawberries and blueberries. Uncle Sam Instant Oatmeal with Whole Wheat Flakes & Flaxseed has a crispy crunch from the whole grain wheat and whole flaxseed, but with the added benefit of the whole grain rolled oats. Uncle Sam Cereal is available nationally in most major supermarkets and natural food stores.

U.S. Mills is headquartered in Needham, Massachusetts. The company also markets New Morning® cereals and graham crackers, Farina Creamy Hot Wheat Cereal®, Skinner’s® Raisin Bran and Erewhon® cereals.

Arthur Agatston, M.D., is a cardiologist who has served on committees of the American Society of Echocardiology, the American College of Cardiology, and the Society of Atherosclerosis Imaging, where he is a member of the founding board of directors. He lives in Miami Beach with his wife, Sari, and their two children.

For more information about The South Beach Diet, visit www.SouthBeachDiet.com/Rodale

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